DESTACAMOS / FEATURING
Imagen: emarketer.com
Traditional Media Ad Spend Dips Lower as More Dollars Shift to Digital.
B2C products expected to see highest growth in ad spendThe shift from traditional media ad spending to digital continues unabated. That’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) and conducted in February 2013.
As recently as August 2011, marketers expected traditional ad spending to increase incrementally over the following year. But by February 2012 they began to project that traditional ad budgets would shrink, and in February 2013 the expected size of that decline over the next 12 months reached 2.7%.
Meanwhile, digital marketing investment will expand at the expense of traditional spend. The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013. B2C and business-to-business (B2B) services were forecast to see similar increases in digital ad spending.
B2C services were estimated to experience the greatest drop in traditional media ad spending, falling 5.4% over the next year. More at eMarketer.
B2C products expected to see highest growth in ad spendThe shift from traditional media ad spending to digital continues unabated. That’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) and conducted in February 2013.
As recently as August 2011, marketers expected traditional ad spending to increase incrementally over the following year. But by February 2012 they began to project that traditional ad budgets would shrink, and in February 2013 the expected size of that decline over the next 12 months reached 2.7%.
Meanwhile, digital marketing investment will expand at the expense of traditional spend. The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013. B2C and business-to-business (B2B) services were forecast to see similar increases in digital ad spending.
B2C services were estimated to experience the greatest drop in traditional media ad spending, falling 5.4% over the next year. More at eMarketer.
Imagen: www.todaysiphone.com/
Forget Typing, Google Says Search Is Going to Be Like ‘Star Trek’.
In the future, the experience of searching the web is going to be like something out of “Star Trek.”
Or at least, that’s what Google’s vision is.
“The destiny of search is to become that ‘Star Trek’ computer and that’s what we are building,” Google’s Search Head Amit Singhal said at SXSW Interactive this morning. Singhal shared that computers will know what people want and users won’t have to type their queries into a small box on a clean white page.
“You can walk up to a computer and say, hey, computer,” Singhal explained.
Of course, that is dependent on other technologies, including improved voice control, touch and sensory tech, he said. Singhal told ABC News something similar a few months ago.
Google’s already started showing that sort of capability with its Glass. One of the main ways of controlling the glasses, which project digital information over your eyes, is through voice.
“OK, Glass. Google Jellyfish,” a woman says to her glasses in a teaser video released last month. The results appear right in front of her eyes. More at ABC News.
In the future, the experience of searching the web is going to be like something out of “Star Trek.”
Or at least, that’s what Google’s vision is.
“The destiny of search is to become that ‘Star Trek’ computer and that’s what we are building,” Google’s Search Head Amit Singhal said at SXSW Interactive this morning. Singhal shared that computers will know what people want and users won’t have to type their queries into a small box on a clean white page.
“You can walk up to a computer and say, hey, computer,” Singhal explained.
Of course, that is dependent on other technologies, including improved voice control, touch and sensory tech, he said. Singhal told ABC News something similar a few months ago.
Google’s already started showing that sort of capability with its Glass. One of the main ways of controlling the glasses, which project digital information over your eyes, is through voice.
“OK, Glass. Google Jellyfish,” a woman says to her glasses in a teaser video released last month. The results appear right in front of her eyes. More at ABC News.
Imagen: dreamstime.com
Pensar que tu target es ABC+ se opone a la teoría de “esreveR Innovation”.
Por: Engel Fonseca
Twitter: @engelfonseca
Hace algunos meses tuve la oportunidad de asistir al evento de Wobi como speaker y como asistente, y me fue de mucha inspiración escuchar a “Vijay Govindarajan, impulsor del concepto de “Reverse Innovation” que considero importante compartirte hoy.
También se le llama “trickle-up innovation” y se refiere a la innovación que tiene como prioridad el potencial de uso por la mayoría de la población que cuenta con bajo nivel socioeconómico para después extender a la población que económicamente no cuenta con limitantes de adquisición. No sólo es un tema de bajo costo, sino también de portabilidad, escalabilidad y se puede resumir en “generar valor a bajo costo para muchas personas sin sacrificar la calidad”.
La “Innovación en Reversa” consta de primero enfocarse en solucionar un problema que afecta a la mayoría de la población sin tener que hacer del producto o servicio inaccesible por el factor costo.
La enfermedad de “mi target es ABC+”...Más en Merca2.0
Por: Engel Fonseca
Twitter: @engelfonseca
Hace algunos meses tuve la oportunidad de asistir al evento de Wobi como speaker y como asistente, y me fue de mucha inspiración escuchar a “Vijay Govindarajan, impulsor del concepto de “Reverse Innovation” que considero importante compartirte hoy.
También se le llama “trickle-up innovation” y se refiere a la innovación que tiene como prioridad el potencial de uso por la mayoría de la población que cuenta con bajo nivel socioeconómico para después extender a la población que económicamente no cuenta con limitantes de adquisición. No sólo es un tema de bajo costo, sino también de portabilidad, escalabilidad y se puede resumir en “generar valor a bajo costo para muchas personas sin sacrificar la calidad”.
La “Innovación en Reversa” consta de primero enfocarse en solucionar un problema que afecta a la mayoría de la población sin tener que hacer del producto o servicio inaccesible por el factor costo.
La enfermedad de “mi target es ABC+”...Más en Merca2.0
Imagen: elimparcial.com
México, líder en materia de legalidad en cómputo en la nube.
México se ubicó en el lugar número 15 de los países analizados por la viabilidad de sus entornos legales, así como de sus políticas públicas, para favorecer el desarrollo del mercado de cómputo en la nube, de acuerdo a Business Software Alliance (BSA).
La investigación de BSA, que se realizó entre 24 países, señala que con tal calificación, México se ubicó como líder en materia legal para propiciar el 'cloud computing' en América Latina, por arriba de Argentina y Brasil, que se ubicaron en la posición 16 y 22, respectivamente. De acuerdo con la asociación, que integran alrededor de 100 empresas para desarrollar nuevas soluciones de software, México ha implementado en años recientes leyes relevantes sobre temas digitales, como privacidad y violación de datos, entre otras. Asimismo, destaca que las leyes mexicanas de propiedad intelectual se integran a normas internacionales, aunque su efectividad es escasa, y es uno de los pocos países que prefiere productos y servicios nacionales para sus licitaciones públicas en materia de tecnología. Más en El Imparcial.
México se ubicó en el lugar número 15 de los países analizados por la viabilidad de sus entornos legales, así como de sus políticas públicas, para favorecer el desarrollo del mercado de cómputo en la nube, de acuerdo a Business Software Alliance (BSA).
La investigación de BSA, que se realizó entre 24 países, señala que con tal calificación, México se ubicó como líder en materia legal para propiciar el 'cloud computing' en América Latina, por arriba de Argentina y Brasil, que se ubicaron en la posición 16 y 22, respectivamente. De acuerdo con la asociación, que integran alrededor de 100 empresas para desarrollar nuevas soluciones de software, México ha implementado en años recientes leyes relevantes sobre temas digitales, como privacidad y violación de datos, entre otras. Asimismo, destaca que las leyes mexicanas de propiedad intelectual se integran a normas internacionales, aunque su efectividad es escasa, y es uno de los pocos países que prefiere productos y servicios nacionales para sus licitaciones públicas en materia de tecnología. Más en El Imparcial.
Facebook study shows users who message close friends and family are more likely to find a new job.
Finding jobs in today’s economy can sometimes be difficult. Often, people are reaching out to their friends and families for help in connecting them to that right job. So how does the world’s biggest social network play a part with job seekers? Today, Facebook released a study that took on the conventional thinking and saw that “strong ties” helped some users find support, and in some cases, a job.
In a blog post, Facebook Data Scientists Robert Kraut and Moira Burke surveyed 3,000 Facebook users to ask them about major events in their lives, their stress levels, and how much support they received from friends and family. The scientists say that their sample included 169 people who lost their job during this time period. The study was repeated monthly for three months.
According to their findings, Kraut and Burke said that on Facebook, finding a job went against the common sociologist thinking whereby people often heard about job openings through “weak ties” — that is, acquaintances versus close friends and family. In fact, 33.2 percent of respondents said they were more likely to find jobs within three months through “strong ties”.
psychological distress because of unhelpful advice and even “pushing for recovery too quickly”. More at The Next Web.
Finding jobs in today’s economy can sometimes be difficult. Often, people are reaching out to their friends and families for help in connecting them to that right job. So how does the world’s biggest social network play a part with job seekers? Today, Facebook released a study that took on the conventional thinking and saw that “strong ties” helped some users find support, and in some cases, a job.
In a blog post, Facebook Data Scientists Robert Kraut and Moira Burke surveyed 3,000 Facebook users to ask them about major events in their lives, their stress levels, and how much support they received from friends and family. The scientists say that their sample included 169 people who lost their job during this time period. The study was repeated monthly for three months.
According to their findings, Kraut and Burke said that on Facebook, finding a job went against the common sociologist thinking whereby people often heard about job openings through “weak ties” — that is, acquaintances versus close friends and family. In fact, 33.2 percent of respondents said they were more likely to find jobs within three months through “strong ties”.
psychological distress because of unhelpful advice and even “pushing for recovery too quickly”. More at The Next Web.
Imagen: blogspot.com
78% of US teens now have a cell phone, and almost half (47%) of them own smartphones.
Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say theymostly go online using their phone and not using some other device such as a desktop or laptop computer.
These are among the new findings from a nationally representative Pew Research Center survey of 802 youth ages 12-17 and their parents that explored technology use. Key findings include:
Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say theymostly go online using their phone and not using some other device such as a desktop or laptop computer.
These are among the new findings from a nationally representative Pew Research Center survey of 802 youth ages 12-17 and their parents that explored technology use. Key findings include:
- 78% of teens now have a cell phone, and almost half (47%) of them own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
- 23% of teens have a tablet computer, a level comparable to the general adult population.
- 95% of teens use the internet.
- 93% of teens have a computer or have access to one at home. Seven in ten (71%) teens with home computer access say the laptop or desktop they use most often is one they share with other family members. More at Pew Research.
SELECCIÓN DE LA SEMANA. / WEEKLY EDITOR'S CHOICE.
| Innovación Facebook: ´No es posible´ borrar todo el rastro personal en internet. El director de Asuntos Públicos de Facebook para Europa y Asia, Richard Allan, señaló que en determinados casos "no es posible" borrar todo el rastro personal en internet de un usuario, tal como Bruselas quiere con una directiva que incluya "el derecho a ser olvidado" en la red. "Facebook está comprometida con conseguir una regulación que respete los derechos de privacidad en Europa", dijo Allan, durante una entrevista con Efe, en la que también apuntó que esa regulación debe "ser práctica, con requerimientos que las compañías puedan seguir de forma razonable". La Comisión y el Parlamento Europeos quieren que la futura directiva de protección de datos en la Unión Europea (UE) incluya "el derecho a ser olvidado" en internet de forma que las compañías estén obligadas a hacer desaparecer cualquier dato personal de un usuario en territorio de los Veintisiete, aunque previamente él mismo haya compartido esa información o fotografía de forma consentida. Más en: RPP.com.pe Adobe deja de vender su Creative Suite en formato físico. Los días en que comprar software significaba adquirir una caja con uno o varios CD o DVD y multitud de folletos en su interior están llegando a su fin. Adobe ha confirmado a varios medios que ya no venderá copias empaquetadas de sus productos Creative Suite y Acrobat en las tiendas. “A medida que Adobe sigue centrándose en la innovación de la distribución a través de Creative Cloud y el formato digital, abandonaremos las versiones en caja retractilada de Creative Suite y los productos Acrobat”, declaró un portavoz de Adobe a TechHive. Varios distribuidores confirmaron al blog de tecnología que el próximo 1 de mayo es la fecha límite para la venta de copias empaquetadas. Adobe continuará vendiendo copias descargables de Creative Suite (que incluye Photoshop, Illustrator, InDesign, Flash, Dreamweaver y After Effects, entre otros programas) y Acrobat en su sitio web. Más en ITespresso. Microsoft lanzaría su propio smartphone. Microsoft estaría alistando el lanzamiento de un smartphone íntegramente creado por la compañía de Redmond. El teléfono inteligente contaría con una pantalla de cinco pulgadas -de acuerdo a The Wall Street Journal- su desarrollo ya habría concluido y estaría siendo testeado en Asia. Dicha posibilidad obedecería a la estrategia comercial de Microsoft respecto a introducir dispositivos tecnológicos con evidente demora. El arribo de su propia tablet, Surface, tuvo lugar después de la introducción del iPad al mercado y del ingreso de otros productos fabricados por compañías como Samsung. Nokia ha manifestado encontrarse a la espera del referido lanzamiento la semana pasada, en un informe a sus inversores ante la agencia federal de seguridad y comisión de cambio (SEC). Empero, la compañía norteamericana ha insistido en desmentirlo. Más en Gestión. Investigación y Tendencias 40 estudios e investigaciones para mejorar sus estrategias de marketing. La información es poder, y saber cuáles son las tendencias actuales resulta vital para ser competitivo. Los estudios de casos son útiles, pero a veces se precisa de una mayor investigación para poder tomar decisiones sobre el rumbo que una empresa debe tomar. No se pierda los 40 estudios que ha publicado Simply Zesty con el que podrá mejorar su capacidad de marketing en el entorno actual, dominado por las redes sociales y las tendencias móviles. Facebook: - Inbound Marketing Agents analiza el funcionamiento de la herramienta de Facebook “Edgerank”, para el posicionamiento de páginas en la red social, y muestra nueve claves para aprovecharla al máximo. - Siempre se ha hablado de cambios en el algoritmo de Facebook y del alcance de la red social. Para distinguir los rumores de la realidad, PostRocket ha determinado cuáles han sido los verdaderos cambios. Más en Marketing Directo. El software pirata cuesta miles de millones a usuarios y empresas. Un estudio de IDC alerta de los problemas de seguridad derivados del uso de software falsificado. El malware tiene un impacto de 136.000 millones de dólares. La piratería no perjudica solamente a las empresas de software. Las posibilidades de infectarse con malware asociado a software pirata aumentan hasta en uno de cada tres consumidores y tres de cada diez empresas, según el estudio “El peligroso mundo del software falsificado y pirateado”, realizado por IDC para Microsoft. A causa de estas infecciones, los usuarios gastan un total de 1.500 millones de horas y 22.000 millones de dólares identificando, reparando y recuperándose de los efectos del malware, mientras que las empresas de todo el mundo emplean 114 .000 millones de dólares en enfrentarse al impacto de ataques cibernéticos. Más en ITespresso. Neurociencia Neuromarketing World Forum 2013 en vídeos e imágenes. Después de tres días, uno de master class y otros dos de conferencias, el Neuromarketing World Forum ha llegado a su fin. MarketingDirecto.com se ha desplazado hasta Brasil, concretamente hasta Sao Paulo, desde donde les hemos informado en riguroso directo de todas las novedades del Neuromarketing que allí se presentaban. Para aquellos que se hayan perdido este seguimiento o desee profundizar un poco más en todo lo que dio de sí Neuromarketing World Forum, aquí les dejamos un resumen audiovisual, con imágenes y vídeos: Neuromarketing World Forum 2013 en imágenes: - El gran evento del neuromarketing: NWF 2013 en Sao Paulo Neuromarketing World Forum 2013 en vídeos: - Neuromarketing World Forum 2013: Gemma Calvert, Neurosence - Neuromarketing World Forum 2013: Roger Dooley: Aplicando el neuromarketing al marketing digital Más en Marketing Directo. El cerebro controla el habla como el director de una sinfónica. Un equipo de investigadores de Universidad de San Francisco ha puesto al descubierto las bases neurológicas del control motor del habla, la actividad compleja coordinada de diminutas regiones del cerebro que controlan labios, quijada, lengua y laringe mientras hablamos. La investigación tiene implicaciones potenciales para el desarrollo de interfases cerebro-computadora, para habla artificial y para el tratamiento de trastornos del habla. La investigación también arroja luz sobre esta capacidad, la cual es única en los seres humanos pero muy pobremente entendida. “El habla es probablemente la actividad motora más compleja que realizamos”, dijo Edward Chang, neurocirujano del Centro de Epilepsia en la Universidad de San Francisco (UCSF). Arriba: dibujo del tracto vocal para tres consonantes (/b/, /d/, /g/), producidas por oclusión de los labios, punta de la lengua y cuerpo de la lengua respectivamente (flecha roja). Abajo: espectrograma correspondiente (frecuencia versus tiempo). (Crédito: Kristofer E. Bouchard et al./Nature) Más en Artículo 7. ¿La depresión afecta al cerebro? Hasta hace relativamente poco tiempo se consideraba al cerebro inmutable a lo largo de la vida de una persona. El tratamiento de desórdenes mentales se creía, por tanto, imposible. Sin embargo, las investigaciones de las últimas décadas en los campos de la neurociencia y psiquiatría han demostrado que el cerebro cambia constantemente, motivado por nuestros pensamientos y experiencias. Es lo que se conoce por la plasticidad del cerebro, o la habilidad de este para reorganizarse a sí mismo, abriendo y descubriendo vías neuronales alternativas, nuevas autopistas o caminos de comunicación. La plasticidad neuronal permite el uso de sustancias en el tratamiento de la depresión cuya función específica es proteger a la célula nerviosa, la neurona, y ayudarla a establecer conexiones con otras células. En la depresión, la célula está enferma, pierde su plasticidad, su capacidad de adaptación y de formar conexiones sinápticas. Más en Hoy.es | Innovation 'Automatic' Is Your Smartphone Driving Assistant. Back seat drivers can be overbearing. You're always breaking too hard or driving too fast, either miles above the speed limit or not even close. One device aims to help you be a smarter driver without the constant, distracting nagging by wirelessly linking your car to your smartphone. Automatic, a driving assistant app, monitors users' habits to help save on gas and ensure a smooth ride for each trip. It uses Automatic Link, a device that plugs into your car's data port to access the auto's onboard computer. Check out the video, above, to see how it works. The device syncs with your smartphone via Bluetooth to learn your driving style. If you accelerate too quickly, your phone will give audio cues to let you know you're wasting gas. The app gives feedback to give you a driving score, as well as a detailed trip timeline to track your progress. More at Mashable. Facebook is Ushering In a New World of Relationship Media. Today's consumers are far more connected, with social profiles following them around wherever they go. And Facebook's recent moves show the company is taking full advantage this in a series of small steps that, if successful, could literally overhaul media and marketing. In the past, the bulk of any marketing plan was fulfilled by buying ad impressions. But Facebook's goal of omnipresent connectedness with its users presents a rare opportunity to change this model, to sell relationships, not impressions. And that's not all. For several months now, Facebook has allowed advertisers to match their email lists with its user database. That was a smart move, because it enables a brand client to develop its relationship with consumers in their natural "social habitat"—all with advantages of segmentation, testing, measurement and optimization. More at Adage. Cloud Computing – Essential to the Internet of Things. The basic idea of the Internet of Things (IoT) is inter-connectedness. Where machines with internal sensors are wirelessly connected to the internet and constantly deliver data. For the true power of the IoT to be realized, the utilization of cloud computing is a mandate. Machine to Machine technology and the Internet of Things is the way the world is going. Already you see things like “smart cities” and “smart sensors” in utilities becoming a common practice, rather than a scene from a 1980s futuristic film. Cloud computing is fundamental to the IoT because of the interconnectedness I mentioned earlier. How? Let’s start with an example. A Typical Day In 2021 You wake up, get in the shower and reach for your soap and notice it’s getting empty. Now if you experienced that today, you’d have to add it to your to-do list and hope you didn’t forget before you ran out. However, in the very near future, with the Internet of Things and cloud computing, say goodbye to the task list, it’s all automatic now. More at Bussiness2Community. Research and Trends More Email Opens and Clicks Are Now Occurring in the First Day Post-Delivery. An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%. The findings, contained in Experian’s Q4 2012 Email Marketing Benchmark Study [download page], are attributed to the “immediacy of mobile,” as the share of opens occurring on a mobile device continues to grow. Looking at some selected findings from the Experian report, the data shows that in December 2012, 78% of total opens were received on the first day post-delivery, up from 76% in December 2011 and 74% in December 2010. The same pattern applied to the percentage of total clicks, up from 76% in December 2010 to 80% in December 2012.Immediacy is not limited to a single day, either, according to previous research from GetResponse. That study found that during the first half of 2012, opt-in emails got most opens within the first hour of delivery, at 23.6% share, dropping to 9.5% in the second hour. More at Marketing Charts. Tablet Traffic Surpassed Smartphone Traffic in February. Tablet usage is growing at an impressive speed, with traffic from tablet devices doubling over the past year, according to new data from Adobe's Digital Index. Additionally, tablets surpassed smartphones for the first time in February 2013, when looking at global traffic share. Adobe looked at more than 100 billion visits to more than 1,000 websites worldwide, and found that 8% of visits came from tablets in February, slightly more than the 7% of visits that came from smartphones. Smartphones continue to be more common among consumers, but tablets offer a better format for browsing, shopping, and engaging with content, and a more in-depth experience overall. Adobe found that tablet users visit 70% more pages per visit while using a tablet compared with a smartphone.Adobe found that, in every country analyzed, traffic from tablets doubled between January 2012 and January 2013. The U.K. saw the most tablet usage, with 12.2% of traffic share. In the U.S., tablet share was 9.1%, while China saw the least amount of traffic from tablets, at 3.1%. More at Adexchanger. Neuroscience Has Evolution Given Humans Unique Brain Structures? Our ancestors evolutionarily split from those of rhesus monkeys about 25 million years ago. Since then, brain areas have been added, have disappeared or have changed in function. This raises the question, ‘Has evolution given humans unique brain structures?’. Scientists have entertained the idea before but conclusive evidence was lacking. By combining different research methods, we now have a first piece of evidence that could prove that humans have unique cortical brain networks. Professor Vanduffel explains: “We did functional brain scans in humans and rhesus monkeys at rest and while watching a movie to compare both the place and the function of cortical brain networks. Even at rest, the brain is very active. Different brain areas that are active simultaneously during rest form so-called ‘resting state’ networks. For the most part, these resting state networks in humans and monkeys are surprisingly similar, but we found two networks unique to humans and one unique network in the monkey.” More at Neuroscience News. Chewing Gum Helps You Concentrate for Longer, Study Suggests. Chewing gum can help you stay focused for longer on tasks that require continuous monitoring. This is the finding of new research by Kate Morgan and colleagues from Cardiff University due to be published in the British Journal of Psychology. Previous research has shown that chewing gum can improve concentration in visual memory tasks. This study focussed on the potential benefits of chewing gum during an audio memory task. Kate Morgan, author of the study explained: "It's been well established by previous research that chewing gum can benefit some areas of cognition. In our study we focussed on an audio task that involved short-term memory recall to see if chewing gum would improve concentration; especially in the latter stages of the task." The study involved 38 participants being split in to two groups. Both groups completed a 30 minute audio task that involved listening to a list of numbers from 1-9 being read out in a random manner. More at Science Daily. How the Brain Suppresses Pain During Times of Stress. New findings about how the brain functions to suppress pain have been published in the leading journal in the field Pain, by National University of Ireland Galway (NUI Galway) researchers. For the first time, it has been shown that suppression of pain during times of fear involves complex interplay between marijuana-like chemicals and other neurotransmitters in a brain region called the amygdala. The work was carried out by Dr David Finn and his research team in Pharmacology and Therapeutics, Centre for Pain Research and Galway Neuroscience Centre at the National Centre for Biomedical Engineering Science, NUI Galway. The research builds on previous breakthrough findings from Dr Finn's research group on the role of marijuana-like chemicals in the brain's hippocampus in pain suppression during fear. More at Science Daily. |
RSS Feed